Do you know what search terms your users use to find for your Joomla website?
Have you ever cared about it? If not, if you are wasting your resources and time on the wrong path.
So before moving further, we need to know about the Keywords aka Search terms.
Keywords or Search terms are the phrases that a user uses to find anything on a search engine such as Google, Bing, etc. And you ever want to rank for those search terms which are very relevant to your product or services.
But, how you can rank for those when you don’t know what keywords people use to find your Joomla website. In this tutorial, we will find out why you need to track and how you can follow the search terms your users use to find your site.
Why do you need to track Keywords?
If you need a short answer, then here it is. Keyword tracking helps you to find out where you stand among your competitors for money search terms.
When it comes to proper SEO optimization of a Joomla website, proper keyword research and adding meta tags & descriptions play a vital role. So to know about the keywords becomes essential for a Joomla webmaster.
Apart from this, if you track your keywords, you got many metrics, such as what keywords users are using to find your website, on what position you are ranking and many others. Once you have all these data, you can plan your strategy to outrank your competitors and be on the top of the ranking.
But, the question is how you can find out the search phrases user uses to find your blog.
There are two ways you can use to track the keywords.
- Tracking keywords using Google Search Console
- Tracking Keywords using Google Analytics
Tracking keywords using Google Search Console
Google Search Console is a free tool provided by Google to help webmasters or website owners to monitor their website performance. With the help of GSC, you can find what keywords users use to find your website. Where you rank among your competitors and how much traffic those keywords are sending to you.
If you don’t know about Google Search Console and how to add your Joomla website to GSC, I have written a dedicated guide to help you set up Google Search Console for your Joomla website.
So now let’s check out how to find the keywords using Google Search Console.
If you have already set up the Google Search Console, directly log in to your account, otherwise you need to set up it.
Once you are logged in to your account, select the property aka your website.
Now click on the Search Results under the Performance Tab to view the keywords and their matrics.
Then there you will all the search terms users use to find your website under the Query tab.
Apart from the search terms, you can also check how many clicks and impressions you are getting for that particular search term and on what position it is ranking. And what is the CTR (Click Through Rate)?
This is how you can find the keywords people use to find your Joomla website.
Track keywords using Google Analytics
Google Analytics is another free tool from Google for webmasters. If you don't know how to set up Google Analytics for your Joomla website, I would suggest you read how to install Google Analytics in Joomla.
Once you are done with installing the Google Analytics, now you need to connect Google Analytics with Google Search Console so Google Analytics can pull all search console data to its dashboard.
Connect Your Google Search Console With Google Analytics
Once you are done with the installation, login to your Google Analytics account and select the property.
Now, click on the Admin button from the bottom left corner of the screen, then All Products.
When you click on the All Products, you will have all the list of Google Products, which can be linked to Google Analytics. Find the Search Console in the list and click on the Link Search Console button.
Once you click on the button, you will see all the linked properties there if there will be any. Else you will notice none and a link with anchor text Add.
Click on Add and you will be redirected to Search Console Setting page where you have to select the property. Select the right property which you want to link with Google Analytics and hit the Save button.
Congrats, now you have links to your search console with Google analytics. Now you will be able to find the queries that your users use to find your Joomla website.
So now, navigate to Acquisitions » Search Console » Queries report.
Now, here you will be able to find all the details about search terms users use to find your website along with other data.
Another factor that you need to take into consideration besides keyword tracking is on-page SEO. Whilst doing On-Page activities it's also important to have balanced with off-page optimization e.g. link building strategies. For that, you can use a rank tracking tool like Linkio which will help you with building rankings and getting quality traffic to your website.
You can see how your pages perform in SERP features at the keyword level to uncover additional optimization opportunities. Also, you can view trends across different timeframes and easily customize views to your liking. Get as granular or zoomed out as you like, including average rankings, percentages of distribution across SERPs and more. Some other features are getting results from a specific city in Google organic, Google Maps and Google places that can help with local SEO rankings and more.
I hope you find this article helpful. Let me tell you that both of the tools are free so you don’t need to pay for third-party tools to track your keywords. Use free resources and grow your business.
